A customer should always be provided with a number of options so that they could choose according to their needs. Binding them to certain terms of your policy is never a good sign from a customer’s point of view. He or she should always be provided with easy-to-avail options that keep them satisfied.
A customer should be the decision maker and not the company. There are times that you offer the best services, but the client would still not be satisfied with it until they get to choose from a number of services or products. In order to gain positive reviews from the client, it is very important to keep them happy and satisfied.
You may think that your services are top of the line, but they might not fit the customer’s expectations or desires. Providing them with various options offers a feeling of importance to the clients, which makes them more satisfied.