As an organization, it is necessary to keep your customers happy. Awarding Loyalty Points to your clients will help you enhance customer engagement.
Everybody likes to be surprised and you can surprise your customers by awarding them loyalty points. Some kind of rewards should be given to patrons every time they use your services. This would make them like your organization even more, which will, in turn, increase the positive reviews in favor of your organization. This would also make them feel that they are a valuable asset for the company. And, they will be more loyal to your organization once they realize that their presence is being rewarded. These little rewards could include giving concessions in their next bookings or offering them gift vouchers. This is an effective tool in increasing user engagement on the website as well.